welcome to
CROSSROADS
CrossRoads is a media startup built by independent artists, for independent artists.
We are launching at a pivotal moment in the film and media industry, defined by mounting competition between human and AI creation, theatrical and digital exhibition, and industry-controlled pathways versus open, creator-driven platforms. One thing is clear: the old systems will soon cease to function without the right digital infrastructure to carry them forward.
Everyone knows change is coming. No one knows exactly what shape it will take. At CrossRoads, we recognize this moment as a turning point. We’re laying the foundation for what comes next by designing the systems, spaces, and support that will empower independent artists to take the lead in a changing industry.
This future isn’t hypothetical. We’re already building it.
CrossRoads was born from the frustration of filmmakers trying to break through a system everyone agrees is running on fumes, where innovation is labeled as risk rather than potential. Our mobile app platform is designed for what the industry needs now: a place where artists can share work in any format, experiment with ideas, and build direct relationships with audiences from the ground up.
We understand that the structure of the media market shapes what gets seen, who gets access, and which stories define our culture. That’s why we’re reengineering how creative work circulates by building a feedback-driven ecosystem where creators and audiences grow together, on their own terms.
This isn’t a patch for a broken model. It’s the blueprint for a new one. We are the only ones building it. But only you make it real.
New Wave Media Showcase
This showcase is an embodiment of everything CrossRoads is and hopes to accomplish: creating new pathways for artists to connect to audiences
while empowering audiences to vote on the media that speaks most to them.
OUR FOUNDERS
Caroline McDonald
Passionate about building bridges in the entertainment industry, Caroline McDonald is a New York native now based in Los Angeles, and a recent graduate of USC’s School of Cinematic Arts.
With a degree in Cinema and Media Studies, she has developed a deep understanding of storytelling, cultural impact, and the evolving media landscape. As Co-Founder and CEO of CrossRoads Digital Media, Caroline is on a mission to reshape how professionals in entertainment and media connect, collaborate, and grow.
Caroline believes the future of this industry depends on creating inclusive, innovative spaces where talent and opportunity intersect. Whether it’s through creative strategy, community building, or digital innovation, Caroline is committed to pushing the boundaries of what’s possible in media.
Melanie Limas An
Rooted in a deep passion for storytelling and community, Melanie An is a Los Angeles-based producer and the Co-Founder and COO of CrossRoads Digital Media.
Born and raised in San Diego, Melanie honed her filmmaking skills at Loyola Marymount University and the University of Southern California, where she earned her B.A. in Film and Television Production.
Navigating the industry during pivotal moments—working a range of on-set roles and graduating directly into the 2023 WGA Strike—Melanie developed a clear-eyed understanding of both the challenges and opportunities facing today’s artists and creators. These experiences solidified her belief in the power of collective action and creative collaboration.
At CrossRoads, Melanie is focused on building spaces where diverse voices are empowered, creative visions are nurtured, and the barriers to entry are actively dismantled. Her mission is to help foster an ecosystem where authentic storytelling can thrive;
led by community, driven by purpose.
